Guidance replaces manual bookkeeping with an intelligent ERP designed by an ACCA Fellow — connected to the Egyptian Tax Authority, integrated with WhatsApp, and built to give business owners real-time control of their numbers.
Spreadsheets multiply. Closing the month takes weeks. VAT returns are rebuilt by hand. By the time the CEO sees a report, the data is already out of date.
Liquidity is tracked in someone's head, not in a system.
Reconciliations, VAT, and reports are all built from scratch.
By the time numbers reach the top, the moment to decide has passed.
Guidance was founded in 2014 on a simple observation: the financial systems most Egyptian businesses rely on were designed for someone else. International ERP platforms are expensive, over-engineered, and disconnected from local tax rules.
The system is designed and led by a Fellow of the Association of Chartered Certified Accountants, with over three decades of experience inside Egyptian finance teams. Every feature exists because a real business needed it. Every report reflects the way a qualified accountant actually thinks.
Numbers tell the truth about a business. The right system makes that truth visible immediately.
VAT returns, Form 41, tax filings — these should run themselves, not consume your team.
The system delivers the right number, to the right person, on the right channel.
Great software is felt, not seen. The best ERP is the one your team forgets they are using.
Fellow of the Chartered Certified Accountants (ACCA) — a UK qualification equivalent to the American CPA — with over 30 years of experience in Egyptian accounting and audit. Founder of Harouni audit firm and FCCA since 2014.
More than 27 years as a financial controller, consultant, financial expert, tax advisor, and auditor — across construction, charities, trading, import & export, hospitality, real estate, manufacturing, and retail. Also serves as a financial expert in arbitration cases.
Guidance is organised around seven capability areas — each solving a specific operational problem that Egyptian SMEs face every month.
Manual entry of supplier invoices is the single biggest source of accounting error. Guidance eliminates it.
The most powerful financial reports are the ones that get read. WhatsApp delivery puts numbers in front of leadership instantly.
Open WhatsApp. Ask a question. Get an answer. No login, no dashboard, no waiting.
VAT and Form 41 preparation are predictable and rule-based — exactly the kind of work software should handle.
A live view of the business on any tablet — the reporting layer most companies pay a separate BI consultant to build.
Most ERP systems tell you what happened. Guidance tells you what it cost you.
The infrastructure decisions that keep your business running quietly in the background.
| Capability | Typical ERP | Guidance Smart ERP |
|---|---|---|
| Tax authority sync | Manual export/import | Automatic invoice download |
| VAT return | Accountant prepares | Generated by the system |
| CEO reporting | Power BI consultant | WhatsApp summary, weekly |
| AI queries | Not available | Chat via WhatsApp |
| Implementation lead | Software engineer | ACCA Fellow accountant |
| Localisation | Translated UI | Built for Egyptian rules |
Six weeks from discovery call to a fully operational system. Clear milestones, fixed timelines, and a dedicated team from start to handover.
We meet with your team, review your current accounting setup, and identify the workflows that need to change.
We design your chart of accounts, configure workflows, and set up integrations with the Tax Authority and WhatsApp.
Historical data is migrated, the system goes live, integrations are activated, and your team is trained.
Your team operates Guidance day to day. We provide ongoing support, monthly reviews, and proactive recommendations.
Guidance is built as a modular system. Start with the core platform and add capabilities as your business grows. Every engagement is custom-priced based on the modules you select, the size of your team, and the volume of transactions.
Start with the foundation. Layer on the features that matter to you.
Features are interesting. Outcomes are what get signed off. Here is what actually changes in a business after Guidance goes live.
Every Guidance engagement starts the same way — a free 30-minute consultation. No sales pitch, no obligation. You describe what's working and what isn't, and we tell you honestly whether Guidance is the right fit. If it isn't, we'll say so.
Email: managingdirector.guidance@gmail.com
Phone: +20 122 214 3838 · +20 122 323 4867
WhatsApp: +20 122 323 4867
Address: 33 Abd El Khalek Sarwat Street, Downtown, Cairo, Egypt
Hours: Sunday–Thursday, 9:00 AM – 6:00 PM (Cairo time)
Book a free 30-minute consultation. We will review your current setup and show you exactly where Guidance fits.
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